Affiliate Marketing Statistics By Most Used Channels, Income Level, Mobile Usage And Country

 Introduction

Affiliate Marketing Statistics: Affiliate marketing has emerged as a potent force in the digital marketing landscape, reshaping the way businesses connect with consumers and generate revenue. This performance-based marketing model fosters mutually beneficial partnerships between businesses and individuals, known as affiliates, who promote products or services in exchange for a commission.

This program provides affiliates with unique tracking links to share with their audience. When a user clicks on an affiliate link and makes a purchase, the affiliate earns a commission. Affiliate Marketing Statistics will shed light on current insights into the industry.

Editor’s Choice

• According to Meetanshi.com, the volume of searches for affiliate marketing has significantly increased over the last five years.
• Influencer affiliate marketers said they have seen a 56% increase in companies approaching them with similar programs.
• 38% of marketers say affiliate marketing is one of the leading customer acquisition methods in 2024.
• 49% of shoppers listen to their favorite influencers, making affiliate marketing one of the most useful methods to grab customers.
• Affiliate Marketing Statistics estimated that by 2027, the worldwide market is projected to generate a revenue of US$27.78 billion.
• Shoppers who come from affiliate marketing sources are 10% more likely to spend on shopping compared to consumers generated from other sources.
• Amazon Associates is a widely used affiliate program in the world. It has nearly 2% of users. Awin and Affiliate Window are second and third leading programs respectively, with less than 1% of the share each.
• Compared to desktop, traffic generated from mobile through affiliate links is 30% more likely to have a higher conversion rate.
• Based on a Statista survey in the UK, US, Germany, and France, affiliate marketers believe, the program is new and innovative, and it provides a clear incremental value, each resulting in 28%.
• 73% of companies believe the revenue generated from affiliate marketing is up to their expectations.

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General Affiliate Marketing Statistics

• According to Meetanshi.com, the volume of searches for affiliate marketing has significantly increased over the last five years.
• Affiliate Marketing statistics show that 79% of customers think, affiliate programs have helped them engage with their customers.
• 38% of marketers say affiliate marketing is one of the leading customer acquisition methods in 2024.
• 83% of marketers use affiliate marketing methods to target new customers.
• 16% of the orders in the US come from affiliate marketing, ranking it as the fourth largest eCommerce order source.
• 31% of users say this marketing method is one of the leading sources of income.
• 99% of companies offer cost per action, making it the most common method of payment.
• Influencer affiliate marketers said they had seen a 56% increase in companies approaching them with similar programs.
• 76% of business owners think affiliate marketing is the easiest method to monetize their business.
• Affiliate Marketing Statistics estimated that by 2027, the worldwide market will generate a revenue of US$27.78 billion.
• 49% of shoppers listen to their favorite influencers, making affiliate marketing one of the most useful methods to grab customers.
• The average order value through affiliate marketing is US$ 140.
• Affiliate marketing is likely to generate more than 5 billion clicks per year.
• On average, the conversion rate is between 1% to 5%.
• 8 out of 10 companies are offering affiliate marketing programs worldwide.
• 43% of affiliate marketing revenue comes from the retail segment.
• 73% of companies believe the revenue generated from affiliate marketing is up to their expectations.
• Companies allocate approximately 15% of their budget to affiliate marketing programs.
• 7% of YouTube videos contain at least one affiliate link in the description boxes.
• 64% of marketers use blogs for affiliate marketing strategy.
• More than 80% of affiliate marketers want their revenue to increase in the future.
• In the future, the affiliate marketing spend among US consumers is projected to reach $8 billion.
• 63% of affiliate marketers are worried about scams in the programs that store cookies to falsely increase sales.
• Nearly 15% of affiliate marketers say the biggest problem in affiliate marketing is finding the brand deals.
• 73% of marketers are more likely to join in-house affiliate programs than affiliate networks.
• 77% of affiliates are working alone.
• On average, an affiliate is likely to promote 5 to 10 products simultaneously.
• Affiliate Marketing Statistics show that Facebook (75.8%), Instagram (61.4%), and Pinterest (42.4%) are the leading traffic sources for affiliate marketing.
• On average, around 130 million posts are uploaded on Instagram containing affiliate links.
• 25% of affiliate programs belong to the fashion industry.
• The average affiliate success rate is 1%.
• The majority of affiliates are aged between 25 to 44 years.
• The top 5 affiliate marketing categories by revenue generation rate are retail (43%), telecom and media (16%), travel (16%), fashion (19%), sports and outdoors (15%), and health and wellness (11%).

Affiliate Marketing Statistics By Most Used Channels

• The most used affiliate marketing channel is content marketing.
• Email marketing contributes 16% of the total traffic generated.
• Furthermore, 15% of the traffic comes from paid advertising methods.
• 25% of traffic belongs to social media.

Affiliate Marketing Statistics By Income Level

• Affiliate Marketing Statistics show that $54,251 is the average annual income for affiliate marketers.
• 10% of affiliates are generating more than $73,000 of revenue per year.
• Implementing affiliate marketing into business can help in increasing revenue by 30%.

Affiliate Marketing Statistics By Mobile Usage

• More than 50% of affiliate marketing traffic is more likely to be generated from mobile devices.
• Compared to desktop, traffic generated from mobile through affiliate links is 30% more likely to have a higher conversion rate.
• Affiliate Marketing Statistics projects that, by 2025, mobile affiliate marketing sales will account for 54% of the total.
• In-app affiliate marketing sales account for 10%.

Consumer Behaviour

• Shoppers who come from affiliate marketing sources are 10% more likely to spend on shopping compared to consumers generated from other sources.
• Affiliate Marketing Statistics show that 57% of shoppers are more likely to buy the product after clicking on the link.
• Every year, affiliate marketing spending increases by 10%.

Affiliate Marketing Spending in the US

(Reference: statista.com)

As of 2024, the projected affiliate marketing spending resulted in $10.72, however, it is projected to skyrocket to US$15.8 billion by 2028, with a significant increase in affiliate marketing programs worldwide.

Leading Affiliate Programs Worldwide By Usage Share

(Reference: statista.com)

Affiliate Marketing statistics reveal that Amazon Associates is a widely used affiliate program in the world. It has nearly 2% of users. Awin and Affiliate Window are second and third leading programs respectively, with less than 1% of the share each. Other the other hand, the least popular include LinkShare, ShareASale, and A8.net.

Strengths of Affiliate Marketing Worldwide 2024

(Reference: statista.com)

Based on a Statista survey in the UK, US, Germany, and France, affiliate marketers believe, the program is new and innovative, and it provides a clear incremental value, each resulting in 28%.

Most Popular Affiliate Marketing Product Categories

• computers and electronics (40%)
• clothing/apparel brands (41%)
• online services (30%)
• accessories (29%)
• and beauty brands (28%)

(Source: rewardful.com)

clothing / Apparel brands are the most popular choice among affiliate marketers, with 41% promoting those products, followed by computer and electronic products at 40%, and online services at 30%.

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Affiliate Marketing Statistics By Country

• Indonesia

Share of people who clicked on affiliate links

(Reference: statista.com)

As of 2024, 81% of people said, they have opened an affiliate link at least once in their life. On the other hand, 16% never opened. 3% of people have never seen any affiliate links.

• Japan

(Reference: statista.com)

As of today, Affiliate Marketing Statistics reveal that affiliate marketing is valued at 444.83 billion Japanese yen. With the significant rise in consumer and affiliate trends, it will reach 586.22 billion yen.

• United Kingdom

(Reference: statista.com)

Compared to other countries, affiliate marketing spending in the UK has started at the lowest point, however, it has seen significant growth over the last five years. Affiliate Marketing Statistics show that, in 2023, it was valued at 1,100 GBP.

• Thailand

(Reference: statista.com)

As of 2023, 63% of the people in Thailand knew about what affiliate marketing is. On the other hand, there were 37% stating the opposite.

Leading Countries in Affiliate Marketing By Product Categories

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The Average Number of Affiliate Marketers in the World in 2024

• United States – 500,000
• United Kingdom – 150,000
• Germany – 110,000
• Canada – 60,000
• Australia – 50,000
• France – 45,000
• Japan – 40,000
• India – 30,000
• Brazil – 25,000
• Netherlands – 20,000
• Italy – 18,000
• Spain – 15,000
• Sweden – 12,000
• China – 10,000
• South Korea – 9,000
• Russia – 8,000
• Mexico – 7,500
• Singapore – 7,000
• United Arab Emirates – 6,500
• South Africa – 6,000
• New Zealand – 5,000
• Malaysia- 4,500
• Indonesia – 4,000
• Turkey – 3,500
• Saudi Arabia – 3,000

Affiliate Marketing Trends 2025

Affiliate marketing continues to evolve as a popular strategy in 2025, shaping how brands and consumers interact worldwide. Here are some key consumer trends to watch in affiliate marketing this year.

#1. Increased Use of Mobile Devices

Mobile devices drive much of consumer behavior in affiliate marketing. With smartphones in hand, consumers shop, compare products, and make purchases with ease. Studies indicate that over 70% of affiliate sales now come from mobile devices, pushing marketers to optimize affiliate content for mobile. This shift means affiliate links, product recommendations, and advertisements need to be mobile-friendly to capture this consumer base effectively.

#2. Preference for Video Content

Video content is one of the fastest-growing segments in affiliate marketing. Platforms like YouTube, TikTok, and Instagram Reels allow affiliates to connect more personally with audiences, building trust and influencing buying decisions. Over 60% of consumers say they are more likely to buy products after watching a video review. Videos offer more in-depth product information and a dynamic user experience, which results in higher conversion rates for affiliates.

#3. Rise in Influencer Partnerships

In 2025, influencer marketing and affiliate marketing continue to blend. More brands are working with influencers, who use affiliate links to promote products directly to their followers. Consumers often trust the influencers they follow, making them highly effective in affiliate programs. Affiliate sales from influencers account for about 40% of the market, with larger influencers commanding fees of over $1,000 per post, while micro-influencers often earn commissions from $100 to $500 per month.

#4. Shift Toward Authenticity and Transparency

Consumers increasingly demand transparency and authenticity from affiliates. They want to know if an influencer or affiliate is getting paid for their recommendations. Brands now require affiliates to disclose affiliate links and partnerships, which strengthens consumer trust and helps maintain ethical standards. Roughly 85% of consumers claim they are more likely to trust an affiliate who openly discloses their relationship with a brand.

#5. Focus on High-Quality Content

Content quality has become a priority in 2025 as consumers get more discerning about what they read and watch. Affiliates are focusing on informative, valuable content to meet consumer expectations. Instead of generic recommendations, affiliates create detailed guides, comparisons, and how-to articles that add real value to the user’s shopping journey. This shift has led to a 30% increase in conversions from high-quality affiliate content.

#6. Growth of Niche Markets

Affiliate marketing is seeing a rise in niche markets, catering to specific interests, from sustainable products to luxury brands. Consumers prefer tailored content that speaks directly to their needs. Affiliates in niches like eco-friendly products, vegan lifestyles, and specialty fashion have seen a 25% increase in engagement. Brands targeting niche markets can capture consumer loyalty, translating to better affiliate earnings.

#7. Emphasis on Data-Driven Marketing

Data analytics plays a significant role in affiliate marketing. Affiliates and brands now use data to understand consumer preferences, refine targeting strategies, and track campaign success. Affiliates analyze data from clicks, conversion rates, and user demographics to optimize campaigns. This focus on data has improved return on investment (ROI) by approximately 20%, helping affiliates and brands make the most of their marketing budgets in US dollars.

#8. Use of Cashback and Reward Programs

Cashback and reward programs are increasingly popular among consumers in 2025. Many affiliate platforms offer rewards or cashback on purchases, making consumers more likely to buy through affiliate links. Consumers enjoy the added value, with 45% reporting that cashback incentives motivate them to make a purchase. These programs are especially effective in competitive markets like electronics, fashion, and beauty, where cashback rates can range from 1% to 5%.

#9. Sustainable and Ethical Shopping Trends

Consumers in 2025 will be more environmentally conscious and seek sustainable options. Affiliates who promote eco-friendly products are seeing increased engagement. Brands focusing on ethical production, fair trade, and sustainability are rewarded with higher conversion rates. Approximately 30% of consumers state they are willing to pay more for sustainable products, showing a shift in consumer values that affiliates can tap into.

#10. Global Expansion and Localization

Affiliate marketing is expanding globally, with growth in markets like Asia, Africa, and Latin America. Brands are localizing content, adjusting prices in local currencies, and tailoring products to regional tastes. This approach has increased engagement in new markets by 15%. As a result, affiliates who focus on international markets can see higher earnings by addressing the unique needs of diverse regions.

In summary, affiliate marketing in 2025 is increasingly driven by data, consumer trust, and personalized experiences. Affiliates that leverage these trends are well-positioned to thrive in an evolving market where consumer values, transparency, and digital engagement continue to grow.

Conclusion

In conclusion, affiliate marketing has revolutionized the way businesses and individuals can collaborate to achieve their goals. By leveraging the power of partnerships, businesses can expand their market reach, and affiliates can earn a substantial income.

As the digital landscape continues to evolve, affiliate marketing will remain a valuable tool for businesses and individuals alike.